Map Hopping

A Campaign aiming to connect small businesses around Hackney Wick, Fish Island.

A leaflet made up of two layers, where the mascot, the Big Sponge is holding a cup shaped map. The intention of the brief is to connect different shops around Hackney Wick, Fish Island, introducing the area to the public in a fun way.

When people take out the map, it as well acted as a postcard behind it, so people can also send the cards to their family or friends, sending love from the studio.